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RiskFirst Dell Take your own path advertising campaign

14 October 2010

Global technology company Dell run an advertising campaign called 'Take Your Own Path' which showcases their 'Trailblazer' customers. RiskFirst founders' Timothy Lyons and Fiona Page are the latest to be featured in the campaign.

Dell's advertising campaign features pioneering entrepreneurs and showcases their use of Dell technology to help solve business problems. Others who have appeared in the campaign include the founders of Innocent Drinks, Linked In and Lonely Planet. Timothy and Fiona will be appearing on Dell advertisements on billboards, national press advertisements and online banners over the coming few months.

"Dell has always believed that it takes an extraordinary person to launch and run a business. The Take Your Own Path campaign underscores Dell's commitment to supporting individuals like Timothy and Fiona with a big idea," said Steve Felice, President of Dell Consumer, Small and Medium Business. "Today, Dell celebrates the many achievers and dreamers who dare to forge ahead in their own way with a view of how they could change the world, pushing boundaries and ultimately, leading the global economic recovery. RiskFirst is a great example of a trailblazing company using technology to fuel fresh thinking and big plans."

Timothy Lyons, founder and CEO of RiskFirst comments "We were delighted when Dell asked us to appear in their advertising campaign. We have a great relationship with Dell, forged from working closely together to develop the technology for our risk management platform PFaroe. This is a great endorsement of our innovative approach to technology as well as our innovative approach to pension risk management."

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